To achieve success is not easy and to maintain that success is even harder but it can be done, even when you have not been born with the proverbial silver spoon in the mouth.
I was born of humble origins and raised in a Romany Gypsy family. I say with pride that I am a self-made man. I studied at the “University of Life” and started from scratch.
Coming from a struggling background and a minority group only gave me an even bigger desire to succeed. As a Gypsy, I had to face many obstacles and prejudices but I never allowed those to ruin my dreams and ambitions. Instead, I took those negative prejudices and turned them into positives by surrounding myself with a diverse and multicultural team.
I try to manage my businesses as a real leader, I know all my employees by name and I love meeting all my residents as often as possible.
I believe that the most important thing in life is to be surrounded by the right people and I like to practice a very hands-on approach to motivate my team to always battle from the same side.
That’s why I invest a great deal in the expansion of my team as the businesses expands as well. My focus is on hiring the right person for the right jobs and I am personally involved in the whole process. I truly believes that to invest in people is the best investment you can ever make – therefore I always say that I never invest in businesses, I invest in people.
Full of new ideas to drive my businesses forward and always welcoming new ones, I do not ask anyone to do something I couldn’t or wouldn’t do himself. I am always looking for new businesses to invest in as I love a challenge, and over the years, I have become a specialist in buying up businesses that are struggling, turning them around and making them profitable again.
I started working at the age of 8 years old, with my father, labouring and tarmacking. I started my first business at the age of 14, buying and selling cars and vans, I then quickly moved on and, during the 1990’s, becoming the owner of several mobile phone shops across London. Armed with some experience and my unique business style, in 2001 I started the business which has changed his life. I decided to invest in something that is a second nature – caravans. That year, I bought my very first mobile home park in Romford – Lakeview Residential Park – for £1.7million.
“With his visionary leadership, he even managed to turn one of the worst recessions we’ve ever had into something positive. Within an environment where people started increasingly looking for downsizing but struggling to sell their homes, he looked at ways to facilitate that, by setting up a part-exchange scheme. This is the key to how Alfie Best works: he looks into a problem and finds a solution, usually working towards turning the problem into an opportunity”
Today, the business I started 15 years ago, is valued at £500 million. Wyldecrest Parks has won various awards over the last year including the Park Home Operator of the year 2021-22 (earlier for 2019-20 as well) Essex TVs Business of the year award, it won the 2015 LondonlovesExcellence Retail & Property Business Award.
It is now the biggest and largest park home operator in the UK, with over 95 residential and holiday mobile home parks in its portfolio. It’s also the only park home operator in the country which is ISO 9001 accredited and the only one which has a nationwide portfolio, with sites spread across England, Scotland and Wales. Wyldecrest Parks will soon officially become the largest British and European park home operator.
Alongside Wyldecrest Parks, I have invested in various businesses within the hospitality and leisure, events, trading and finance industries Best Park Home Finance, Kyoto Clearance, Wylde Events to name but a few and I have started the Wyldecrest Charitable Trust as well.
90% perspiration and 10% inspiration is my life philosophy when we talk business.
“Due to his accurate business vision, strong and inspirational leadership, drive, ambition, persistence, and hands-on approach personality, Alfie Best has achieved the status of a successful entrepreneur and a multimillionaire businessman, respected and admired amongst the most varied circles of people, from different ages, cultures and backgrounds”